Who’s Afraid of Social Recruiting?

Recruiters are usually folks who like people. Their interest in human behavior and how it interfaces with organizational structures is often what led them to pursue their field of interest. So, it makes sense that many recruiters and HR professionals might feel hesitant to dive into the deep waters of social recruiting.

They wonder how a social media network can understand the best way to match a person with a job? How can it “know” what kind of candidate to target for a specific pSocial recruting people in blackosition?

In some ways, such questions are justified. Technological tools can never take the place of professional experience and know-how. But targeted usage of social recruiting is the perfect complement to people power. It amps up your recruiting strategy and brings it to the next level.

Still a little fearful? Let’s go through the top 5 fears of social recruiting and debunk those myths that keep you from success.

1. Fear: The best candidates are not active on Facebook or LinkedIn. They are employed and at work.

Truth: We all know the numbers by now. Facebook has more than 500 million members and LinkedIn has more than 100 million. Individuals who use social media sites are actually more tech-savvy and also tend to be “early adopters” of new trends, great candidates for most jobs. And most of them are employed. Social media has become the new forum for “passive job seekers” to tacitly check out what is available.

2. Fear: It takes too much time and effort to advertise jobs on social media. I just don’t have the budget for that.

Truth: Actually, it is far less expensive to advertise on Facebook and LinkedIn than it is to use a job board. You can increase your ROI in less than a month. Moreover, think about investing in a platform like Tomigo that helps you leverage your employees’ social connections– that takes even less time.

3. Fear: We are fiercely protective of our brand. We don’t want the jobs misrepresented and we want to maintain our positive brand associations.

Truth: You can control the way your jobs are advertised on social media. By creating job postings and having employees and others “share” them, you get all the control and all the benefits.

4. Fear: I’m not a tech person. I don’t even know how to start.

Truth: You don’t need to be a social media ‘maven’ to recruit using basic, easy-to-use platforms. If you don’t feel comfortable creating a basic post yourself, avail yourself of new technological tools that can do it for you.

5. Fear: Social recruiting targets the young and inexperienced. It might be o.k. for locating entry-level workers, but I need to hire managers.

Truth: More than half of all social media users in the US are between 25 and 44. Thirty percent of LinkedIn users are between 45-54, with the average user being 44.2 years old (Doubleclick). Here’s another surprise: The average age of a Facebook user is 40.5 years old.

With all these convincing reasons, isn’t it time to face the fears? The overall longtime benefits are just too great to pass up.

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