It is no secret that we’re all going mobile. Over 35% of Americans currently use smartphones for communication. In fact, it is reported that more smartphones were purchased in 2012 than personal computers.
According to the NPD Group, there are 425 million e-gadgets per 315 million residents in the US. And those numbers are set to grow. Mobile use grows, the younger the user. That means that when today’s teens and college students reach the job market, we can safely assume that PC users will have become a small minority.
Mobile use goes hand in hand with the popularity of social media networks. Social is mobile, with up to 80% of tweets, and 65% of Facebook updates coming from a mobile device.
Despite this trend, employers looking to recruit qualified staff have been slow to adapt. A recent report by Potentialpark reflects this. Eighty five percent of job seekers use mobile recruitment tools, or are interested in doing so, while only 13% of companies have the technology available to serve these mobile users.
This fact becomes even more surprising given the evidence that mobile recruitment is more efficient. For example, social media, often updated regularly by mobile users, allows for a more accurate and ongoing flow of information between job seekers and jobs.
Companies use social media to show potential employees what makes their company unique while job seekers create profiles that attract the right kind of jobs.
Additionally, as recruiters know well, finding the right candidate is all in the timing. Mobile access means companies can follow up with the most qualified candidate much more quickly. Whereas receiving recommendations and setting up interviews used to take days or weeks, mobile means it can all happen within minutes.
So what can recruiters do to tap into the vast potential in the mobile market?
First, they can optimize their sites for mobile use. That means more interactive capability, shorter loading times, an emphasis on the visual, and adapting to a small screen and limited typing capacity. Companies should do away with downloads and make sure there are plenty of ways for users to share information via social networks.
Another important plus for attracting and keeping the mobile crowd is smart usage of videos. Why not include a short, visually appealing video explaining your company and its employment needs? This works much better than a text-heavy site.
Finally, adaptation to mobile means beginning to think of each user as just one member within a vast network of constantly available connections. When employees refer their friends through mobile-ready sites, the recruitment process happens faster and the pool of candidates is wider and better.
Tomigo’s tools are fully optimized for our mobile lives, and they provide smart solutions to companies and employees, as well as to job seekers.
In the mobile era, recruitment never stops, and that’s something Tomigo understands.
Bye for now amigos